New Biden Campaign Ad Focuses on Trump’s Role in Overturning Roe v. Wade

As part of a $50 million July ad campaign, President Joe Biden’s re-election campaign will release a recent ad on Monday that focuses on former President Donald Trump’s role in appointing the U.S. Supreme Court justices who voted to overturn the landmark Roe v. Wade abortion ruling.

The film was previewed by Capital-Star before its wider release, 30 second spot, titled “Her Own,” uses Trump’s comments from the June 27 presidential debate, in which he called appointing the judges who helped “kill” Roe v. Wade a “great thing.” It will air on digital television in key battleground states.

“Ask yourself who you want in the White House: a man proud of overturning Roe v. Wade or a president who fights for your rights?” the narrator asks.

A screenshot from Biden’s recent “Her Own” campaign ad.

The issue of abortion access has been energizing for the Democratic base, but Biden gave somewhat confusing answers to questions about abortion and Roe v. Wade during the debate. The campaign tried to show the consequences of the Supreme Court’s Dobbs decision for women who had to navigate a recent patchwork of state abortion laws to get care.

“If reelected, Trump will go even further — punishing women who have abortions, banning abortion nationwide, and implementing the rest of Project 2025’s extreme agenda,” campaign spokeswoman Lauren Hitt said in a statement Monday. “The only thing standing between American women and Trump’s vicious attacks on reproductive health care is Joe Biden and Kamala Harris.”

While he boasted about appointing three conservative justices to the Supreme Court, Trump said during the debate that he believes in exceptions to the abortion ban in cases of rape, incest and the life of the mother. But in February He reportedly expressed support for a nationwide ban on abortion and during the interview In May, speaking to a Pittsburgh television station, Trump suggested he might be open to a proposal to restrict or ban contraceptives by states, though he walked back his remarks in a social media post the same day.

Biden’s recent campaign ad also aims to continue linking Trump to Project 2025a conservative policy proposal that would, among other things, make abortion and contraception more arduous to access. Trump tried distance yourself from Project 2025 in a post on social media last week.

The ad comes as Biden pushes back on suggestions he should step down as the presumptive 2024 Democratic nominee after his shaky debate performance. The president campaigned in Pennsylvania on Sunday, speaking at a church in Philadelphia and a union rally in Harrisburg as he tried to reassure voters he is up to the task.

Trump is scheduled to speak in Pennsylvania on Saturday at a rally in Butler, north of Pittsburgh, two days before the Republican National Convention opens in Milwaukee.

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